| 15/01/2007 |
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The economy is the broad
framework within which the property market functions and they
are broadly correlated. Any pursuit of insight into the Klang
Valley property market can only be had when placed within
the context within the overall performance of the economy. |
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The services provided involves
the acting as agent for a principal who could be an intending
seller or a buyer of an interest in property or a person
or company who intends to let a property. The Company also
undertakes the marketing or sourcing of properties for developers
and owners of large property portfolios.
The sale of a property is usually on an exclusive agency
basis where a continuous and concerted effort is made in
marketing the property.
Types of agencies include :-
(i) Exclusive Agency
Exclusive agency refers to the instruction from a principal
to a single estate agent to act on his behalf. The principal
may make introductions but will leave the closing of the
transaction to the estate agent. The principal must pay
the appointed estate agent the agreed fee even if the estate
agent was not the effective cause of the transaction.
(ii) Sole Agency
Just as in exclusive agency, a single estate agent is engaged.
The principal may, however, wish to reserve the right to
close deals himself and is not obligated to pay the agent
his fee in addition to making introductions or an arrangement
may be made for a discount in fees where the principal plays
an active role.
(iii) Sole Joint Agency
This is a variation of the Sole Agency. The estate agent
works together with the principal as a team and the fee
is divided on a pre-agreed formula. The principal has the
flexibility to compensate additional estate agents and at
the same time maintain the advantage of having one estate
agent in control.
(iv) Joint Agency
This is where more than one estate agent is appointed and
only the estate agent who closes the deals gets paid. The
number of agents appointed is limited and each is aware
of the appointment of the others.
(v) Ad Hoc Basis or commonly referred to as “Open
Listing”
In this case, the principal can engage an unlimited number
of estate agents on an adhoc basis and fees are paid only
on successful conclusion of the estate agency transaction.
Apart from the types of agencies listed there is also the
practice of co-agency or co-broking between estate agents.
This is where the appointed estate agent enlists the services
of another estate agent(s) and shares the agency fees accordingly.
In such an instance the principal is usually not a party
to the arrangement. A more organised form of co-agency is
Multiple Listing.
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